LOA Blog — lights of all

SS19 Photo shoot time-lapse

I thought it would be fun to make a time-lapse of our SS19 photoshoot. It gives you a behind the scenes view of what happens during a shoot! And a little sneak peak into what is coming! Collection drops March 20th!

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Sneak Peak into SS19

Each season while I work on the new styles, I personally test each fit and comfort! For SS19 it was perfect because my time to test aligned with my family vacation to Mexico! Here is a little peak into a few of the items to come! The fabrics are mostly Organic Cotton, with some blends of Organic Linen and Hemp!I am so excited about these new styles! (and the others I didn't take photos of) They are all in line with my core principles of comfort and unique style. I am now starting production! Can't wait to get the actual photo...

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Aurelie x Magalie for LOA pt II

For her third outfit Aurelie chose the Robe Maxi Dress, worm with the Layering Pant underneath. She also chose the Key Dress and the Sarong in Ocean. All Photos by Magalie Massey, Model: Aurelie Sanhaji.

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La Braderie Recap!

This past weekend I was in Quebec city for La Braderie de la Mode Québécoise!  I love meeting you all in person, it's such a priceless experience! I am thinking of doing a mini pop-up so that some of you Montrealers who could not make it to Quebec city can access the sale! I will keep you updated with where and when! :)

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A Closer Look : Cover Vest

This season, I reworked one of our SS17 Best Sellers; Cover Vest! The original version was a Maxi and it was in a grey midweight canvas. This season, it's just below the knee and in a lighter and softer canvas.The Cover Vest is made from a 55% Hemp, 45% Organic Cotton Blend. I've mentioned why I love this blend before; Hemp and Organic Cotton are pretty similar in their properties, they have great absorbency. However, Hemp takes much less water (and no pesticides - but organic cotton doesn't use them anyway - unlike conventional cotton) So having Hemp take up...

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