There as a huge wave of mindful consumerism happening right now. It feels like within the last 2 years its gone from a niche market to mainstream. There are so many different categories it might be a little hard to fully understand what you are buying into. That is why I decided to put together a little guide explaining what is what and how they are different.
Ethical Fashion (may also be called Fair Fashion)
When a brand calls themselves ethical it means that the people producing the clothing are treated and paid a fair wage. Pretty simple right?
Each season I test out a new type of hand dyeing technique. For SS17 it was the shibori technique, for FW1718, it was the ice dyeing. Well, for SS18 I went for a type of tie dyeing technique.
The result reminds me a lot of how the surface of water looks when you look at it from underwater. Something I've been doing since I was a kid. I just love how the light shines through and creates a pattern, especially when in the ocean and the waves make movement in the print! Ah! I love it!
Have you set yourself the new year's resolution to dress more eco conscious and/or ethically/vegan? LOA has put together a mini guide to make things easier for you!
This is the eco-wardrobe pyramid by Sarah Lazarovic
1- Use what you have
This is probably so obvious. But what you have is more than what you have in your current closet. I don't know about you but I am super hoardy when it comes to clothes. I think, well what if this comes back in style? What if I have kids one day and they want my old clothes? Oh...
For a while I have been really hesitant about making business cards. It's part of why I love selling my clothing online versus in a store - I feel like I can reduce so much paper waste! I don't need to make hangtags (that card hanging from the garment that tells you the price and size) and I don't have to print receipts, make signage, etc.
Sometimes I feel the need for business cards but deep down it breaks my heart printing out a large amount of cards just so that someone...
For SS17 we used a Shibori dyeing technique for two of our styles.
This is a Japanese technique a lot like tie dyeing. The specific one we used was a triangle folding technique, but shibori can be done in many different ways. It's traditionally used with indigo, but you can do use shibori techniques with any dyes.
All you need to do is fold the fabric in different ways and then soak it in dye. Then, unfold it and see the designs!
For the Every Flow Dress, we sewed the garment so that just...