LOA Blog — fair fashion

Aurelie x Magalie for LOA pt II

For her third outfit Aurelie chose the Robe Maxi Dress, worm with the Layering Pant underneath. She also chose the Key Dress and the Sarong in Ocean. All Photos by Magalie Massey, Model: Aurelie Sanhaji.

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Aurelie x Magalie for LOA

I had the opportunity to work with Magalie Massey and Aurelie Sanhaji recently, I met both of them through the Bienséance magazine. Aurelie is wearing the Ballet Top with the Every Tank and Layering Pant For her second outfit, Aurelie chose the Slip Dress (now sold out), the Robe Coat and the Skyglow Tuque.

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La Braderie Recap!

This past weekend I was in Quebec city for La Braderie de la Mode Québécoise!  I love meeting you all in person, it's such a priceless experience! I am thinking of doing a mini pop-up so that some of you Montrealers who could not make it to Quebec city can access the sale! I will keep you updated with where and when! :)

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A Closer Look : Cover Vest

This season, I reworked one of our SS17 Best Sellers; Cover Vest! The original version was a Maxi and it was in a grey midweight canvas. This season, it's just below the knee and in a lighter and softer canvas.The Cover Vest is made from a 55% Hemp, 45% Organic Cotton Blend. I've mentioned why I love this blend before; Hemp and Organic Cotton are pretty similar in their properties, they have great absorbency. However, Hemp takes much less water (and no pesticides - but organic cotton doesn't use them anyway - unlike conventional cotton) So having Hemp take up...

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A Closer Look: Ballet Top

The Ballet Top!! One of my absolute favorites of the basics collection and also one of the not-so-basic styles. I love it because it is a pretty simple style but it can be worn in SO many ways! My first idea was to make something to wear with cute simple dresses. You know when you go to a wedding and you need something on your shoulders? And end up bringing a shawl.. which is so boring! So I wanted to make something simple enough that it can be worn with any type of dress but not too simple that it...

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