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Our mission of reducing harm is not only aimed at the physical production of our clothing, but the psychological impact it has as well.

The fashion industry is notorious for perpetrating unrealistic, unhealthy and destructive ideals about beauty, race, and body size (and more). Along with our goals and practices in terms of the actual clothing, the way you feel about yourself when you look at our images, styles and any content we put out is at the utmost importance to us.
We recently added sizes XL and XXL to our offering and have goals of slowly expanding to more sizes. You can read our size inclusivity goals here.
This means that with each new collection we make sure to feature a model whose size and/or ethnicity is different from the last. We will never work with someone who projects an unhealthy lifestyle nor do we ever edit the photos to change our models' bodies. Whenever we hire any contractors (photographer, make up artist, model, or other) we never discriminate and are proud to encourage a positive and inclusive work environment.
We believe that how you feel in your clothing has more to do with the perception you have of yourself rather than any actual physical aspects. That is why we wish to build images and campaigns that inspire you to love yourself and be confident in your own skin.
To this end, if there are areas you feel we could improve on please do not hesitate to contact us!